Manager Area Sales
Details

Closing Date 2025/08/12
Reference Number CCB250805-2
Job Title Manager Area Sales
Job Category Commercial - Sales and Marketing
Company Coca-Cola Beverages Zambia
Job Type Permanent
Location – Country Zambia
Location – Province Western Province
Location - Town / City Mongu

Job Description

CCBA is the 8th largest Coca-Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 735,000 customers with a host of international and local brands. CCBA operates in 14 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique and Namibia, as well as Tanzania, Botswana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho, and Malawi.
Coca-Cola Beverages Zambia (CCBZ) presents an exciting opportunity for a Manager Area Sales to join the Commercial team. The role will report to the Manager Regional Sales.

Role: Manager Area Sales
Location: Mongu
Function: Commercial

Key Duties & Responsibilities

• Sales Execution Excellence: Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support increased sales volume and market share.
• Revenue Growth: Achieve volume growth, net sales revenue growth, and increased penetration of key packs across territories
• Sales Team Development: Build a high-performing, motivated, frontline sales team by providing coaching and training
• Customer Relationships: Maintain high levels of customer satisfaction through effective communication and service delivery
• Effective Resource Utilization: Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels.
• Distributor Management: Commercial Sales management of Distributor volume targets and performance. Routine review of Volume vs
• Target: tactical plans for promotions and marketing activities. Ensure partners are well aware of commercial activities within their respective territories.

Skills, Experience & Education

Education
• A formal qualification in Marketing, Sales, or equivalent.
• A valid manual driver’s license with over two years of driving experience.

Experience
• 3+ years front-line sales experience within an FMCG environment.
• Team management experience will be an added advantage.

Skills
• Coaches and mentors team members, providing opportunities for growth and development.
• Strong understanding of FMCG sales practices, RTM principles, and market execution standards.
• Resolves disputes equitably, finding common ground in challenging situations.
• Engages with a wide range of people and builds effective relationships within and outside the organization.
• Builds lasting relationships with customers and meets their expectations.
• Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy.
• Demonstrates determination to achieve goals despite setbacks, constantly pushing for results.
• Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed.
• Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports.

General

Functional Capabilities
• Sales team management
• Customer relationships
• Execution excellence
• Coaching and team development
• Operational efficiency
• Third-party Distribution Management

Apply now to
https://ccba.erecruit.co/candidateapp/Jobs/View/CCB250805-2?